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10 point checklist for your business in 2010

VerticalResponse, an e-mail marketing company for small businesses, featured the top 10 things that businesses should be seeking to do in 2010.

We’ve highlighted a few below, but there are so many great ones, see the full article!

1. Use Social Media with Email Marketing – Finally get your act together with social media this year. Start with Twitter and Facebook, it’s easy. Then set your goals on how many Twitter followers your business will get or how many Facebook fans you’ll attract. Make sure you tell your email marketing recipients to follow you when you send out a campaign. And don’t forget to post your links to your email campaigns in your Twitter account and Facebook pages and ask people to join your email list. All of these marketing vehicles work really well together and feed off of each other.

2.  Use “Cause Marketing” – This is the year that you should identify your business with a worthy cause and either donate a percentage of profits to it or contribute to it in some way. And if profits or hard cash don’t fit, consider donating employee time. Then in your email marketing campaigns, your marketing materials and sales pitches you should talk about what you’re doing and why it’s important to you. Your prospects and customers increasingly want to do business with a business that cares and has moral obligations, and they’re looking for you to let them know how you fit the bill.

To see the rest of the list, visit the VerticalResponse blog at http://bit.ly/8qUEgP

Read a great article about Twitter and how to use it from the social media making manager at IBM. Topics in the article range from using Twitter for event coverage to crisis management. Twitter can bring you and your company some perspective- Click HERE