Marketing & Promotions
STRATEGIC MARKETING & PROMOTIONS
Having a great marketing and promotions strategy is essential to any business. Marketing and promotions can be utilized to boost attendance, define a brand, provide messaging and create a vibe. There are various forms of marketing and promotions that can be utilized for businesses and events.
We have a full service online media agency that we can tap into for digital marketing. Digital marketing has completely changed the marketplace today, allowing you to reach tens of thousands of consumers with targeted online campaigns.
We offer a variety of services to maximize both online and conventional marketing efforts. From flyers to complete online marketing campaigns, let our experience deliver results for your business.
OUR SERVICES
We offer the following services. Utilized together these services comprise a powerful comprehensive marketing strategy. However, they can stand alone for smaller budgets.
Social Media/Networking
We are highly active in the social networking arena and a credible and trusted source. We have the ability to increase visibility for your company or event with influencers in your market. There are many benefits to social networking that include lower marketing costs, personal connections with your customers, and real time feedback that are invaluable tools for today’s businesses. We offer development of online social networks for your company to spread the word and create buzz around your business or events specifically.
Guerrilla Marketing (street teams, promotions, PR)
This is an unconventional system of promotions that relies on time, energy and imagination rather than a large marketing and advertising budget. These tactics can be simple and cost effective. You can target consumers in unexpected places creating buzz and word of mouth marketing. Examples are street promotions, giveaways and pr stunts.
Public Relations
PR gains an organization or individual exposure to their audiences using topics of public interest that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers third-party legitamacy that advertising does not offer. Common types of PR are speaking engagements, working with the press for articles and employee communications.
Email Marketing
- List acquisition
- Opt in e-mails
- Creative interactive design
- Campaign delivery, management and reporting
- Cost Per Click Campaign Management
Partnerships/Affiliate Programs
We can help identify and connect you with businesses that may wish to create partnerships with your business or specifically help sponsor an event you are having. This partnership helps to offset costs and increase visibility for both businesses. Affiliate programs are designed to provide revenue share in exchange for cross promotion of a business.
Graphic/Web Design
We have a team of graphic designers that can design for print or digital media.
Blogging
Blogging is easy, almost instant, publishing of content to a website, where every entry is preserved in a database and is therefore categorized and searchable. Content can be photographs, recipes, restaurant reviews, or anything digitally storable on a computer that you can categorize.
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